Cancer Patient Navigator

Seeking to deliver better continuity of care for cancer patients in the United States
User-design image

01

Team

  • 2 Co-founders
  • Senior UX Designer
  • Director of Strategy
  • Director Of UX
  • Director Of Product Management
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Role

02

  • UI/UX Designer
team icon

tools

03

  • Sketch
  • Procreate (iPad Pro)
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Duration

04

  • 4 months

How did we get here?

The Reality

Cancer is the leading cause of death of people under 65 YO and the 2nd leading cause of death in the US
Source: American Cancer Society

1.6M

Average Estimated New Cancer Cases Annually in US (1.8M for 2020)

Source: National Cancer Institute

124M

American Population will be diagnosed with cancer at some point

Source: American Cancer Society

16.9M

Americans alive today who have had cancer in their lifetime

Source: National Cancer Institute

The Oncology Landscape

71

Cancer Research institutions supported by the National Cancer Institute

Source: National Cancer Institute

126

US Hospital Networks

Source: American Cancer Society

2,001

Oncology centers throughout the United States

Source: National Cancer Institute

It's all in the Design Thinking Approach

The Problem Space

In performing extensive secondary research and conducting a series of interviews with cancer patients to better empathize with our target users, from a product management perspective, we saw a gap in the consistency and continuity of care oncology patients receive.

Based on the established pain points, we were able to identify 4 problem spaces that drove the 4 business models:

The 4 Problem Spaces Img
The four problem spaces for each Business Model

Problem Statement

We were then able to identify an opportunity of:

How might we deliver better continuity of care for cancer patients in the United States?

Setting the stage

The Solution

The goal was to create a vision for an oncology care delivery platform that serves Cancer Patient Navigators, Cancer Patients, and Health Systems.

Product Overview

The Cancer Patient Navigator (CPN) Portal a mobile and desktop experience currently comprised of 4 business models with the potential and purpose to restore the consistency and continuity of care patients undergoing various stages of cancer receive

Let's dance, shall we?

The Process

Thus far, based on the data collected, we addressed CPN as a viable market, we understood the problem spaces, we understood the size of the market, and now we needed to rapidly iterate on potential business models that could turn into viable platforms or experiences.

My Role

Based on the interviews conducted and secondary research performed, my role as a UI/UX designer was to then take the list of features and requirements produced from the 4 different business models and help translate them into a wireframe experience that led to the story of the business models. My design process were as follows:

My design process through the ideation phase

The Sketches & Wires that tell the Story

Due to the nature of the business models still being under development and testing, I can only go as far as presenting the rapid sketches and final iteration of hi-fi wireframes without providing too much detail behind the story of each.

Business Model 1 (Click images to see progression)

Title: Independent Nurse Navigator “Concierge” Fleet
Audiences: Patient Navigator & Patient/Caregiver
Problem Space: Patients get lost as they go between networks for different treatments and procedures
Primary Objective: More effective patient navigation across networks

Business Model 1 - Desktop
Business Model 1: Patient Navigator Experience
Business Model 1 - Mobile
Business Model 1: Patient/Caregiver Experience

Business Model 2 (Click images to see progression)

Title: Dual-Sided Navigation Platform
Audiences: Patient Navigator & Patient
Problem Space: Nurse Navigators are short on time, long on work and don't know which patients need the most immediate attention
Primary Objective: Improved holistic Navigator and Patient Experience

Business Model 2 - Desktop
Business Model 2: Patient Navigator Experience
Business Model 2 - Desktop
Business Model 2: Patient Navigator Experience
Business Model 2 - Desktop
Business Model 2: Patient Navigator Experience
Business Model 2 - Mobile
Business Model 2: Patient Experience

Business Model 3 (Click images to see progression)

Title: Self-Managed Care Platform
Audiences: Patient Navigator & Patient
Problem Space: Patients get overwhelmed and can easily lose track of considerations across treatment and resources
Primary Objective: Centralized resources and personalized integrations

Business Model 3 - Mobile
Business Model 3: Patient Experience
Business Model 3 - Mobile
Business Model 3: Patient Experience
Business Model 3 - Mobile
Business Model 3: Patient Experience
Business Model 3 - Mobile
Business Model 3: Patient Experience
Business Model 3 - Mobile
Business Model 3: Patient Experience

Business Model 4 (Click images to see progression)

Title: Travel Guide for Cancer Treatment
Audience: Patient
Problem Space: Patients lack long term holistic guidance when choosing oncology treatment options
Primary Objective: Care guidance powered by historical patient experience journeys and outcomes

Business Model 4 - Mobile
Business Model 4: Patient Experience
Business Model 4 - Mobile
Business Model 4: Patient Experience
Business Model 4 - Mobile
Business Model 4: Patient Experience
Business Model 4 - Mobile
Business Model 4: Patient Experience
Business Model 4 - Mobile
Business Model 4: Patient Experience
Business Model 4 - Mobile
Business Model 4: Patient Experience

The show must go on

Next Steps

My internship at Propane had come to an end but before my departure, we were in the process of more deeply validating the right direction for investing and developing. We continued our all-hands-on-deck approach — scheduled weekly video meetings to collaboratively perform further primary and secondary research to produce an extensive set of screener and survey questions for both cancer patients and Nurse Navigators.

Retrospective

I'd learned so much in the 4 months that I'd been onboarded into this project. There's definitely a lot of blood, sweat and tears that go into creating such an impactful project and I'm truly grateful to my team and Propane for allowing me to be a part of such an insightful experience! My next steps would've been to:

  • Further flesh out the flow of each high fidelity wireframe per Business Model
  • Create clickable prototype per Business Model for usability testing
  • Perform acceptance testing with our target users to further validate the prototypes and to iterate

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